Industry Sector: Holiday Parks


Holgates Holiday Parks aren’t just for holidays, they’re a way of life. Whether you buy, hire, tour, glamp or camp you’ll find yourself coming back for more. Their 6 parks are based in North Lancashire and South Cumbria. Holgates take pride in having customers that have been coming back for over 60 years to enjoy the fabulous scenery, outstanding facilities and relaxed lifestyle.

My Role

In 2015 SMART Marketing was asked by Holgate’s owner to provide in house marketing training to their existing small team. Having 8 years marketing experience in a similar sector in house this was an ideal fit. Core focus was on their digital strategy, social channels and new website build. Now this extends to a monthly retained service providing marketing support and strategy guidance to their 6 holiday parks.


  • Monthly retained marketing support
  • Social media training and strategy
  • On the job marketing training
  • Agency tender and support for SEO & paid media
  • Launch of new website
  • Digital focus has brought 22% increase in traffic year on year
  • Guidance on print, exhibitions, brochures
  • Video and photoshoot management


Caroline provides Holgates both in-house training for our team and guidance on the best ways to spend our marketing budgets. Caroline has great digital knowledge augmenting her considerable knowledge of traditional marketing.

Her extensive industry experience in our sector makes her consultancy advice invaluable. She is flexible to our business needs for both the holiday park group and our other businesses in the leisure and hospitality sector.


  • How to get in touch

    Book a Free Marketing Consultation