The Glen

Industry Sector: Accommodation Provider


The Glen is a family-run guest house in Oxenholme, Kendal. Awarded 4 stars by Visit England, they have a reputation for clean, comfortable accommodation with excellent breakfasts using quality local ingredients and relaxed, friendly service.

My Role

SMART Marketing was asked to create a new logo, stationary, signage and build a new website which integrated to their existing third party supplier. The client had a specific logo idea in mind to capture the unusual building shape. A photoshoot was also arranged by a hospitality photographer Sarah Kay Photography who helped bring the website to life.



  • Booking integration to current booking system
  • New easy to manage Word Press website platform
  • Training to manage updates in-house
  • Branding package covering new logo, stationary and signage
  • Local SEO and Google Business Listing
  • Branding for social media channels
  • Content and copywriting


“We were looking for someone local to build us a new website and to bring our branding and digital presence up to date. We met Caroline at The Lakes Hospitality Association Show along with her associate Sarah Kay Photography. The two girls provided us with a vision and package of how to improve our look to gain more direct bookings. Having good quality photos on your website is really important and we are really pleased with the way our new website shows off our business.

We had a fixed idea in mind for our new logo and Caroline spent time working through different concepts until we were happy. Our new stationary looks great and we can’t wait to get the new signs up outside.  Caroline at the end of the project provided us with training too at our home so we can now update the website instantly ourselves. We are really pleased with what she has delivered. The website that Caroline designed not only looks great but also works seamlessly with our existing online booking provider so we were up and running in no time.


  • How to get in touch

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