Windermere Marina Village

Industry Sector: Leisure accomodation provider & mooring services


Windermere Marina Village provides luxury holiday cottages and apartments close to the village of Bowness. Set in one of the most breathtaking locations in the Lake District the leisure site boasts over 100 properties and marina berths for over 300 boats.

My Role

SMART Marketing was brought on board after the flooding in 2015 to help with the recovery marketing plan. In addition to this there was a need to bring in some specialist marketing support to guide the online strategy. SMART Marketing works on an ongoing outsourced marketing support basis to deliver the company marketing function for both the accommodation and the moorings businesses which have two separate marketing strategies and budgets.


  • Weekly hands on marketing support
  • Budget and strategy planning
  • Launch and development of new website
  • Social media training and strategy
  • On the job marketing training
  • Agency tender and support for SEO & Paid Media
  • Execution of all print and design requirements


SMART Marketing’s services provide our business with the marketing support we need on a flexible basis. Caroline initially helped us with our marketing strategy plan and budget needed after the flooding in 2015 providing us with invaluable recovery advice.

Now through her outsourced services she leads all our marketing requirements and digital platforms after building our new website.

Her freelance marketing support is perfect for our business needs which means we get access to someone of her skill and knowledge level without having to employ someone directly just for the hours we need. She is extremely well organised and professional and always looks to deliver the best results for our business. She is not only able to strategically plan but she can also deliver ideas and is a doer that gets results. Since Caroline has been working with Windermere Marina Village we are seeing improved results in terms of new holiday bookings and mooring sales.


  • How to get in touch

    Book a Free Marketing Consultation