Whilst our business is heavily focused in generating online leads, it is more than just about the website. Working with Caroline, we have focused on a balanced marketing strategy to enable us to maximise our returns.

Using Smart Marketing’s retained services, we have peace of mind that our marketing budget is well optimised. Our like for like enquiries have increased whilst working with SMART Marketing.


Theidol.com have employed SMART Marketing to help us drive more direct traffic to our comparison website. Caroline at SMART Marketing has produced a professional and comprehensive marketing plan to achieve our goals. She has then gone on to employ the services of outside agencies with the correct skills to enable not just the online marketing strategy but also to work with us to produce a new brand and website.

Caroline is professional, knowledgeable and willing to take on board our opinions and requirements then combine these with hers to work together toward a successful marketing campaign.


Trafalgar projects wanted a new burst of life so we decided to find a vibrant person who could come up with new ideas for our website. Caroline sounded like the person we needed!

After explaining to Caroline what we wanted to do in getting ourselves heard and noticed she listened to our ideas and also suggested other ideas too! Caroline gave us our homework to start the website project and very shortly we were getting new visuals and content put together by SMART Marketing along with our new video showing what we do in a matter of seconds.

Caroline was always on hand to answer any questions and nothing was too much trouble. Always polite and friendly I would recommend Caroline to anyone who wants to expand their business. Her aftersales care made sure we we were happy and we look forward to working with Caroline ongoing.


Caroline previously was a customer of Sun Signs for many years providing us with work from her many in-house roles. When Caroline went freelance we saw a great strategic fit for our business and brought SMART Marketing in to guide our own marketing as we lacked any resource.

We have found she works hard both in the office and from home as required to increase our online presence to meet our business expansion plans. She has also helped us secure two grant funding applications from The Cumbria Growth Hub enabling us to maximise our marketing efforts.


Caroline provides Holgates both in-house training for our team and guidance on the best ways to spend our marketing budgets. Caroline has great digital knowledge augmenting her considerable knowledge of traditional marketing.

Her extensive industry experience in our sector makes her consultancy advice invaluable. She is flexible to our business needs for both the holiday park group and also our other businesses in the leisure and hospitality sector.


Caroline worked for me at South Lakeland Parks, where she was the Marketing Manager for seven years and she contributed significantly to our success. She recruited a strong team and led by example. Online and offline campaigns were developed to generate leads for our short break holiday and holiday home ownership business. She rebranded the business and developed innovative PR strategies to raise profile: the most memorable were the “plastic daffodils” at Fallbarrow Park, which got us onto regional TV news and the Daily Mail; our own Olympic torch event in 2012 which raised £5,000 for charity; and a campaign against the imposition of VAT on caravan sales which helped our industry water down the potentially damaging proposals.

She was always innovative and flexible in order to adapt to market conditions, including the recession/credit crunch which depressed discretionary spending. Caroline constantly came to me with new ideas, promotions, offers, products and she closely monitored competitor activity.


Royal Westmoreland is a strange business with a number of different products from, villa sales, villa holidays, shared ownership and golf membership. These areas all call for a very individual approach and this is something that Caroline was able to achieve. During her time rentals and sales increased, shared ownership was successfully launched and communications with the membership improved.

This task can’t be underestimated especially when you take into account the different markets we strive to have a positive presence in. It can be North America one minute for one product and UK the next for another. This she managed to do with the assistance of the team she built around her. In 2014 we had our best year for sales in 10 years and this was greatly influenced by the systems Caroline introduced to better track interaction with sales prospects that made the sales agent much more accountable. She approached tasks with energy and achieved all goals that were set.


Working with Caroline at Pure Leisure she had to almost start from scratch to modernise the approach to marketing and digital marketing. She produced a comprehensive marketing plan and sold into the board by presenting clear and informative actions needed.

She has a clear understanding of marketing at all levels and could tailor her approach to suit the business needs. Caroline would be great working with small and medium businesses. She is a very focused individual who is a good listener and people person. Business owners would be put at ease by Caroline and feel comforted by her modern knowledge of marketing and digital marketing. Caroline is able to identify the wants and needs of each business and tailor a solution to match.

Caroline’s knowledge of marketing is vast with experience of traditional marketing methods along with digital marketing. She is also very switched on and no matter what the challenge Caroline would have a marketing solution to suit.


I have worked with Caroline for over 8 years when she was in house and have always been impressed with her creative ideas, knowledge of marketing tactics and the excellent results she has generated.

Caroline now uses our digital agency teams for her larger clients to support PPC, SEO & Web Design. We work well together with a number of her clients on various projects now to support SMART Marketing.

Vilayte Essa – CEO & Founder at SQ Digital

Caroline came to our agency to support her ever growing client list. SQ Digital provide Caroline with digital marketing support services tailored to many different businesses.

She is extremely well organised and professional and always looks to deliver the best results for her clients.  Caroline always has her clients best interests in mind above anything else. We have supported Caroline in both her outsourced marketing roles and for one off website build projects. Together SMART Marketing and SQ Digital work on a wide range of industries and campaigns.