Pure Leisure operates 6 Holiday Lodge and Caravan Parks in the Southern Lake District with a further 3 in Northamptonshire and East Anglia. Tydd St Giles Golf and Leisure Estate in Cambridgeshire and Bridlington Links Golf and Leisure Estate in West Yorkshire, complete their UK portfolio.
Whist working in-house for two years as head of marketing the challenge was to turn around this failing marketing department and introduce a strategy, new website, CRM systems and build a marketing team whilst directing the sales and reservations teams to meet strict sales targets.
MARK MCGARRY – SALES AND OPERATIONS DIRECTOR AT PURE LEISURE
Working with Caroline at Pure Leisure she had to almost start from scratch to modernise the approach to marketing and digital marketing. She produced a comprehensive marketing plan and sold into the board by presenting clear and informative actions needed.
She has a clear understanding of marketing at all levels and could tailor her approach to suit the business needs. Caroline would be great working with small and medium businesses. She is a very focused individual who is a good listener and people person. Business owners would be put at ease by Caroline and feel comforted by her modern knowledge of marketing and digital marketing. Caroline is able to identify the wants and needs of each business and tailor a solution to match.
Caroline’s knowledge of marketing is vast with experience of traditional marketing methods along with digital marketing. She is also very switched on and no matter what the challenge Caroline would have a marketing solution to suit.
MARK MCGARRY – SALES AND OPERATIONS DIRECTOR AT PURE LEISURE