The Idol

Industry Sector: Insurance Comparison

About

theidol.com provide life, pet and travel insurance comparison from well known UK providers, with guaranteed lower premiums. theidol.com offer comparison of financial products online directly for their own brands, including new brand Compare Cover as well as acting as an affiliate and development support for comparison giants confused.com, comparethemarket.com and gocompare.com.

My Role

This client had a strong skill of development knowledge but lacked marketing support and was looking to strengthen their position in the market to be able to drive direct customer sales. SMART Marketing was commissioned to produce an audit, customer profile and strategy to launch a new brand ‘comparecover.com’. After presentation of this strategy SMART Marketing was asked to deliver the proposed strategy and provide ongoing consultancy support.

Deliverables

  • Industry research and customer profiling
  • Strategy document, action plan and budget with ROI forecasts
  • Digital agency introduction and account management
  • New brand development for comparecover.com
  • New website launched for comparecover.com
  • Full digital mix of activities to generate quotes and sales through PPC, SEO, Blogs, Social Media, Cash Back, Affiliates etc..
  • PR agency tender and account management

Testimonial

Theidol.com have employed SMART Marketing to help us drive more direct traffic to our website. Caroline at SMART Marketing has produced a professional and comprehensive marketing plan to achieve our goals. She has then gone on to employ the services of outside agencies with the correct skills to enable not just the online marketing strategy but also to work with us to produce a new brand and website.

Caroline is professional, knowledgeable and willing to take on board our opinions and requirements then combine these with hers to work together toward a successful marketing campaign.

PAUL TYSON – MD AT THEIDOL.COM (COMPARECOVER.COM)

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